Case Studies
UX work
A selection of case studies exploring how structure, research, and design decisions shape user understanding.
Skanska Bostad – Reframing the Housing Search Experience
Designing a guided housing experience focused on everyday life, long-term clarity, and decision confidence.

UX Research · Behavioural Analysis · Information Architecture · Wireframing & Prototyping · UX Strategy
NextUp Finance – Conceptualizing a long-term financial vision for Gen Z
A research-led UX concept exploring how future visualisation, behavioural insight, and structured flows can reduce financial anxiety and improve engagement.

Research • Systems • UX Process
GYST – Redesigning complex dashboards as a human experience
A UX client concept exploring how insight-first onboarding, progressive disclosure, and AI guidance can help creators engage with business data more clearly and confidently.

User flow • Strategy • Systems
Leo’s Lekland – Making inclusion visible in a family experience
An ethics and accessibility audit of Leo’s Lekland, examining how representation, accessibility information, and WCAG compliance affect both user experience and business outcomes.

Accessibility • Ethics • Research • Strategy
Sheer Bride – Designing confidence in digital bridal experiences
A UX concept exploring how virtual customisation, emotional design, and guided interaction can reduce uncertainty and support more confident decision-making.

UI • Storytelling • UX Process
Bopin – Using Behavioural Analytics to Reduce Drop-Off and Strengthen Retention
Translating quantitative user data into UX improvements focused on onboarding clarity, social engagement, and long-term retention.

data analytics • strategy • systems • prototyping • ui
Gymgrossisten — Translating Customer Feedback into UX Improvements
Using behavioural data, customer feedback, and checkout analysis to identify friction points and redesign critical purchase flows.

Data Analytics & UX Optimisation · · Wireframing & Prototyping